When I worked in the home shopping world, we used to segment our customer database by Recency, Frequency and Value. Those people who ordered most recently, most frequently or with the highest value were more likely to order again. I believe the same principles apply to networking.

If someone asks you, "Do you know a good yoga teacher?" Are you going to remember the one you met last week or the one you met last year?

Obviously, it's the one you met most recently.

And if they ask, "Do you know a good electrician?" Are you going to remember the one you met just once or the one you have met 6 or 8 times or more?

You will first think of the one you meet most frequently.

And if they ask, "Do you know a good IFA?" Are you going to remember the one who has done nothing for you or the one who has generated your good will by giving advice and support and perhaps by passing referrals to you in the past?

You'll recommend the one who has most value to you.

The lesson is clear.

You want to be in the front of the minds of your networking colleagues, so if they fall into conversation anytime about your product or service, they can recommend you.

With weekly networking, all aspects of Recency, Frequency and Value are working for you. You are never more than seven days away from seeing each other, you meet up to 48 times a year, and you gain value by contributing over time.

It's rare to meet someone on day one who says, "Great, you offer exactly what I need, let me give you some money!" This can happen, but more often it takes at least six to eight interactions for a stranger to achieve enough trust and understanding to place an order with you.

So, with weekly networking meetings, you can start expecting results within two or three months of joining. With monthly or bi-monthly meetings, it takes a lot longer to build those trusted relationships.